Looka

Both, split by product. Logo files are one-time: the logo package at $20 and premium logo at $65, each buying a finalized logo project. The Brand Kit is a subscription at $96/yr covering ongoing identity assets - social media templates, business cards, the full kit. The split matters for planning: logo files only for print and web means one-time is the entire cost; the design system keeping social posts and marketing consistent is where the annual subscription earns its keep. Many small businesses start with the one-time logo and add the Brand Kit later once marketing activity ramps up.

The $96/yr Brand Kit packages the identity system around your logo: kit creation with colors, fonts, and logo variations, plus business card design and social templates sized for major platforms. The value is consistency - not a lone logo file but coordinated assets making a small business look established across cards, profiles, and materials. Social templates are the workhorse: sized per platform, carrying your brand styling automatically. What it is not: a general design tool for ongoing custom work - the kit stays within branding. For brand-consistent basics at small budgets, the annual price undercuts design services by a wide margin.

Yes - unlimited revisions are part of the process: keep adjusting concepts - symbols, colors, fonts, layouts - until the design is right, and purchase only when satisfied. That is the core difference from a designer with limited revision rounds, and it explains the appeal at $20 to $65 one-time prices. One nuance: revisions apply before purchase - each project is a separate one-time buy, so two logo projects mean two buys. The loop plus high-resolution downloads covers most small business needs. Honest limitation: truly unusual requests can feel template-based, since the AI recombines existing patterns rather than inventing new languages.

Four documented ones. First, scope is limited to branding - logos, brand kits, cards, social templates; no ongoing design tool for other projects. Second, each project is a one-time purchase, so multiple branding projects accumulate costs rather than one subscription. Third, designs can feel template-based: the AI recombines proven patterns, so unconventional identities are hard to reach. Fourth, once you need decks, ads, or product design, you are in another tool. The counterweight: for a professional logo and coherent assets quickly at $20 to $96, value is real, and unlimited revisions before purchase remove the fixed-price risk.

Yes, within branding scope: the $96/yr Brand Kit includes social templates pre-sized for major platforms and styled with your logo, colors, and fonts - covering the routine graphics small businesses post: announcements, quotes, promotions, profile assets. Realistic framing: branded template filling, not open-ended social design - highly custom campaign creative still needs dedicated design tools. The workflow value is speed and consistency: your brand kit applies to every template, so posts come out coordinated without design skills. Occasional posters will find coverage sufficient; daily custom creative brands will outgrow it.

Looka is an AI-powered logo and brand identity design platform. It uses machine learning to generate custom logo designs, brand kits, and visual identity packages based on your preferences and industry.

Looka charges per logo package. The Basic Logo package costs $20 for one logo file. The Premium package at $65 includes multiple file formats. The Brand Kit subscription at $96/year provides a full brand identity package.

Yes, logos generated by Looka can be trademarked since you receive full usage rights. Looka provides high-resolution files suitable for trademark registration. Always consult a legal professional for trademark filing.

Looka is specifically designed for professional logo creation with vector output and brand kits. Midjourney creates artistic images but lacks vector exports and brand consistency features. Looka is the better choice for business logos.

Looka provides SVG, PNG, PDF, and EPS file formats for logos. These cover all common use cases including print, web, social media, and large-format applications. SVG files allow unlimited scaling without quality loss.

Yes, Looka Brand Kit includes business card designs, social media profiles, email signatures, letterheads, and other brand collateral. It creates a complete visual identity system around your logo.

Yes. Looka supports unlimited revisions, and its editor keeps every asset connected after you buy. You can reopen a design to adjust fonts, colors, layout, or symbol placement, regenerate variations around your favorite concept, and the changes flow through the full brand kit, from business cards and social templates to email signatures. Since logo packages are one-time purchases rather than subscriptions, you can refine whenever inspiration hits without paying again, which is uncommon among AI design tools.