Make

A free plan includes 1000 operations per month, the Core plan starts around 9 dollars per month with 10000 operations, and Pro, Teams, and Enterprise tiers raise limits and add AI agent capabilities, priority execution, and team controls. Because pricing is per operation, light automations can stay on the free tier for a long time.

AI Agents combine a language model you choose with custom prompts, connected tools, and access to scenario data, so they can classify requests, draft responses, and take actions inside automations. Agents run as modules within scenarios and are available on paid plans.

Make offers deeper branching, iterators, and data mapping per scenario, usually at lower cost for complex workflows, while Zapier is often quicker to learn and covers more turnkey app pairs. Teams with multi step logic usually graduate to Make for the visual canvas and operation pricing.

Every time a module in a scenario runs, it consumes at least one operation, so a scenario with eight modules consumes at least eight operations per run. Scheduled scenarios that check for changes also consume operations even when nothing matches.

Yes. Native modules cover OpenAI, Anthropic, Google AI, and other providers, the AI toolkit adds summarizing, classification, and extraction modules, and HTTP modules reach any REST API for services without a native connector.

The visual canvas was designed for operations and marketing users, and simple two app scenarios take minutes. Complex scenarios with error handlers and data stores reward time spent in the documentation and the free Make Academy courses.

Error handlers let you define routes for failures, including retries, breaks, resumes, and fallback paths, and incomplete runs are stored so you can replay them after fixing the cause instead of losing the data.