Clay
TrendClay is the go to market data enrichment and outbound platform that combines 100 plus data providers with Claygent, an AI research agent that automates account research, personalized outreach, and CRM hygiene at scale.
Übersicht
Clay is the go to market platform that replaced the spreadsheet as the operating system for outbound teams. It combines more than 100 data providers, including premium enrichment sources, behind one interface, so instead of buying separate subscriptions for firmographics, contact data, and intent, you pull all of it into a Clay table and pay per credit. The signature feature is Claygent, an AI research agent that browses the web on your behalf to answer questions like whether a company runs paid ads or who owns the decision making process, which turns account research that took analysts hours into a column refresh. In 2026 Clay pushed further into AI outbound with agents that research, personalize, and route outreach across email and LinkedIn while keeping a human in the loop, plus CRM hygiene flows that dedupe and enrich records automatically. Pricing runs from a free plan with 100 data credits per month, Launch at 185 dollars per month with 2500 credits, Growth at 495 dollars per month with 6000 credits, and enterprise contracts above that, so costs scale with usage and disciplined credit management matters. The platform has real depth with a matching learning curve, and teams that skip the tutorials tend to burn credits carelessly. For growth, sales, and demand gen teams running outbound at volume, Clay is the standard its competitors are measured against.
Hauptfunktionen
Vorteile
- +Replaces stacked data subscriptions with one workflow
- +Claygent automates research that took analyst hours
- +Deep flexibility once you learn the platform
Nachteile
- -Credit costs need active management at scale
- -Real learning curve before value compounds
Ideal für
Integrationen und Kompatibilität
Frequently Asked Questions
How much does Clay cost?
A free plan includes 100 data credits per month, Launch is 185 dollars per month with 2500 credits, Growth is 495 dollars per month with 6000 credits, and enterprise contracts run above that.
What is Claygent?
Claygent is an AI research agent that browses the web on your behalf to answer questions about companies, such as tech stack, hiring signals, or whether a target runs paid ads, and writes the answer into a column of your table.
What are Clay credits?
Credits are consumed by enrichment calls and AI actions, with costs varying by provider and operation, so disciplined column design matters for keeping monthly spend predictable.
Which data providers does Clay use?
Clay aggregates more than 100 providers behind one interface and runs waterfall enrichment, trying premium and fallback sources in sequence before spending a more expensive credit.
Can Clay send my outreach emails?
Yes, Clay integrates with email sending tools and LinkedIn workflows, and 2026 agents can research, personalize, and route outreach while keeping a human in the loop.
How steep is the learning curve?
Clay has real depth, and teams that invest in tutorials and template cloning see value compound quickly, while skipping setup usually leads to wasted credits and messy tables.
Who is Clay best for?
Growth, sales, and demand gen teams running outbound at volume, RevOps groups centralizing enrichment, and agencies that operate prospecting for many clients.
Bewertungsdetails
Unterstützte Sprachen
Datenschutz und Sicherheit
SOC 2 certified with data provider agreements and credit based usage tracking