Frase

Frase targets solo writers and small teams that need research, drafting, and optimization in one affordable subscription. The workflow compiles top-ranking results for a keyword into an organized brief, then scores your draft against those competitors in real time as you write. At Starter $39/mo billed yearly it undercuts most SEO suites, and our 4.3/5 rating reflects strong value rather than the deepest feature set.

No, but there is a free trial that lets you test the full research-to-optimization pipeline before paying. After the trial, Starter costs $39/mo billed yearly, Professional is $103/mo billed yearly, and Scale runs $239/mo billed yearly. Since Frase is a paid product, plan on the trial for evaluation rather than expecting a permanent free tier, and note the entry plan carries some restrictions on advanced features.

It handles long-form, with a caveat: our testing notes limited long-form capabilities compared with dedicated writing tools, so very deep guides may need extra structuring elsewhere. Where Frase shines is the research-to-brief step and real-time optimization scoring, which keep a longer article aligned with what currently ranks. For search-optimized articles it works well; for book-length projects, use a dedicated long-form editor.

The editor scores your draft against the top-ranking pages for your target keyword in real time, so you see optimization gaps while writing instead of after publishing. The research panel builds the benchmark first: it compiles competing results into a brief with the topics and terms that matter. Lifting the score means covering those gaps, which is why drafts tend to align with ranking pages before the first publish.

Yes, Frase is GDPR compliant, which matters for European publishers and agencies handling client content data. The platform runs as a cloud writing and optimization suite with WordPress, Google Docs, and Chrome integrations, plus an API for programmatic use. If your compliance review needs more than GDPR, such as SOC 2 documentation, request it from Frase directly before committing to an annual Starter or Professional plan.

Frase offers a Starter plan at $39/month billed yearly. The Professional plan at $103/month adds more capacity. The Scale plan at $239/month billed yearly supports larger teams.

Frase AI writer generates content optimized for search intent based on SERP analysis. It creates introductions, headings, paragraphs, and bullet points that align with what top-ranking pages cover for your target keyword.

Yes, Frase is well-known for its content brief generator. It analyzes top search results and creates detailed briefs with recommended headings, topics to cover, word count targets, and keyword suggestions for writers.

Frase is more affordable and excels at content briefs and research. Surfer SEO provides deeper content scoring and NLP analysis. Frase is better for budget-conscious teams; Surfer suits data-driven SEO teams.

Frase primarily focuses on English content but has expanded support for several other languages. Its SERP analysis and content optimization features work best with English-language content.

Yes, Frase offers an AI answer engine that can automatically generate responses to user questions based on your content. This is useful for chatbots, FAQ pages, and customer support automation.

Yes. Paste a URL or a draft into the editor and Frase scores it against the pages currently ranking for your target query, then lists the terms, headings, and questions to add. Content optimization scoring turns refreshing old posts into a repeatable workflow, and refreshing a page that already ranks is often faster than starting from zero. Teams use this to keep high-potential pages from decaying while new content is still in production.

Yes. Frase publishes straight to WordPress, which removes the copy-paste step between optimization and publication. Keyword clustering groups related search terms into clusters before you write, so each document targets one clear intent. Together they turn research, drafting, optimization, and publishing into one continuous workflow inside a single tool.